Small Goods Kids store identity

The client was looking for a modern design that would stand out on the street cluttered with a variety of other shops and restaurants fronting a typical ‘hipster’ logo.

The identity was created to be modular with a custom font in 3 weights to be used for signage and labeling. All illustrations are from old children’s books and were used as business card backgrounds (each set different) and in-store wallpaper.

The online shop was originally set up on Shopify and required consistent imagery so the scope of the project also included product photography.