Travel Massive industry study

Travel Massive (TM) is the world’s biggest travel industry community, bringing together travel creators, destination leaders, tour guides, and businesses, online and in-person. A healthy hand of the TM community are travel creators (journalists, bloggers, influencers, photographers, etc) so we joined forces with Stay22, a Montreal-based affiliate company, to get a better understanding of the current state of the industry, specifically around relationships and expectations in creator and industry collaborations. 

The study consisted of a survey that ran for 2.5 months globally. The outcome was a 33-page study report, titled  “The 2025 Creators & Travel Industry Report” (download the full report). The report outcomes spread across the travel community, opening up a conversation people have been craving for publicly across various social media platforms.

Among other outcomes is a globally accessed webinar, hosted by Travel Massive, and a live conference session at World Travel Market London, 2025, the world’s biggest travel conference and tradeshow. The panel, facilitated by me, kicked off the WTM Marketing summit on day two of the conference with a full room of attendees overflowing to floor seats and standing room.

To continue the conversation, we hosted a live global webinar, “How To Build Partnerships That Earn — Panel With DMOs, Creators, and Stay22,” one of the series of live events coming up as a result of the research study. The study has also been shared in press releases and mentioned in the Travel Trends Podcast.