UNICEF: Multiple projects

Over a year, I had the opportunity to work on multiple projects for UNICEF Canada with Idea Studio including: Survival Gifts advertising campaign, UNICEF 360° VR campaign, plus digital properties, and a Text to Donate campaign which consisted of a range of traditional print and out of home advertising.

UNICEF360° is one of the most comprehensive projects we have completed. The campaign included a landing page, a mobile application, an original 360° VR Video, a VR Unit package design, and a supporting advertising campaign that included print, OOH, and digital in English and French markets. All within strict UNICEF brand guidelines.

The application launched with a single video and had to go through a major upgrade once Karamoja Rising film was completed. 

The full campaign launched with the UNICEF and Idea Studio teams introducing the project to the public at Toronto’s 50 Most Influential People event.